schedule opt2

WHEN

February 27 - 29
2024

Where

Virtual +
in person events

Contoso Electronics design week

Where all design disciplines come together to connect, learn, and get inspired.

WHEN

Feb 27 - 29
2024

Where

Virtual +
in person

design week

Where all design disciplines come together to connect, learn, and get inspired.

schedule

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09:00 AM

10:20 AM

My sessions

Coevolution: The new era of human-AI design partnership

My sessions

My sessions

Opening Keynote

Dr. Maya Rodriguez explores how designers and AI tools are evolving together, creating a symbiotic relationship that enhances creativity while preserving the human touch. Learn how leading organizations are navigating this new landscape and how you can position yourself at the forefront of this revolution.

10:30 AM

11:50 AM

My sessions

Organic design systems: Building flexibility into component libraries

My sessions

My sessions

Design systems evolution

Discover how AI tools can enhance—not replace—your brand strategy. Thomas Nguyen and Jasmine Wong demonstrate techniques for maintaining authentic brand experiences while leveraging AI to scale creativity and consistency. Leave with practical approaches to co-creating with AI while preserving your brand's unique voice.

10:30 AM

11:00 AM

My sessions

Crafting perfect prompts: Get what you want from AI tools

My sessions

My sessions

Prompt engineering for designers

A tactical session where Zoe Martinez shares techniques for writing effective prompts that yield better results from generative design tools. Discover the structure, language, and approach that will transform your AI interactions from frustrating to fruitful.

10:30 AM

11:30 AM

My sessions

Beyond templates: Creating authentic brand experiences in the age of AI

My sessions

My sessions

Reimagining brand identity with AI collaboration

Discover how AI tools can enhance—not replace—your brand strategy. Thomas Nguyen and JasmineWong demonstrate techniques for maintaining authentic brand experiences while leveraging AI to scale creativity and consistency. Leave with practical approaches to co-creating with AI while preserving your brand's unique voice.

11:10 AM

11:30 AM

My sessions

Automated accessibility: Testing at scale with AI tools

My sessions

My sessions

Accessibility testing with AI

Omar Patel demonstrates how AI can help identify accessibility issues across large design systems. Learn how automated tools and human oversight coevolve to create more inclusive experiences for all users.

11:40 AM

12:40 PM

My sessions

Content in context: How AI is reshaping narrative design

My sessions

My sessions

The future of content design

This panel discussion examines how content designers are adapting their craft as AI tools become collaborators in the writing process. Isaiah Williams, Layla Bennett, and Zoe Martinez share their experiences navigating this coevolution and reveal strategies for maintaining narrative quality while enhancing productivity.

11:40 AM

12:00 PM

My sessions

AI-enhanced color palettes: Beyond the color wheel

My sessions

My sessions

Color theory reimagined

Victor Chen explores how AI analysis can inform color decisions that resonate across cultures and contexts. See how machine learning is revealing new patterns in color psychology and how you can apply these insights in your design practice.

11:40 AM

01:00 PM

My sessions

Rapid iteration: Using AI to transform ideas into interactive prototypes

My sessions

My sessions

Prototyping at the speed of thought

Nina Patel and Sophia Lee demonstrate workflows that combine human creativity with AI efficiency to accelerate the prototyping process. Learn how to leverage new tools to test more ideas, faster, while maintaining design integrity.

01:00 PM

02:00 PM

My sessions

Scaling design teams with AI-enhanced workflows

My sessions

My sessions

Design operations transformation

Daniel Park and Elena Kowalski share operational frameworks that successfully integrate AI into design processes. Discover how to evolve your team structure, tools, and methodologies to create more impact with fewer resources in this new design landscape.

01:00 PM

01:20 PM

My sessions

Perfect pairing: AI-assisted font selection and hierarchy

My sessions

My sessions

Typography enhancement

Alexander Rivera shows how AI tools can help designers make more informed typography decisions. See practical examples of how machine learning models analyze readability, emotional impact, and brand alignment in ways human designers might miss.

01:00 PM

02:20 PM

My sessions

Continuous discovery: Merging AI analysis with human insight

My sessions

My sessions

Research methods in the AI era

Jordan Taylor reveals how user research practices are coevolving with AI capabilities. Learn techniques for using AI to analyze larger data sets while preserving the nuanced human understanding that gives research its value.

01:30 PM

02:30 PM

My sessions

Designing for everyone: Using AI to identify and address exclusion

My sessions

My sessions

Inclusive design practices

Aisha Johnson and Omar Patel demonstrate how AI can help designers recognize their blind spots. Learn methodologies for using machine analysis to supplement human empathy, creating more inclusive products that work for diverse audiences.

01:30 PM

02:10 PM

My sessions

Living documentation: AI-powered design system maintenance

My sessions

My sessions

Design system documentation

Carlos Mendoza and Gabriel Kim explore how AI is transforming the way we create and maintain design system documentation. See tools and techniques that keep documentation accurate, accessible, and actually useful as both systems and teams evolve.

02:20 PM

03:20 PM

My sessions

Hyper-relevant creative: Scaling personalized marketing with AI

My sessions

My sessions

Marketing personalization

Thomas Nguyen and Riley Taylor reveal strategies for using AI to create marketing materials that feel personally relevant without losing brand consistency. Learn approaches for maintaining creative direction while scaling content production exponentially.

02:30 PM

02:50 PM

My sessions

Smart components: Building AI-aware design system elements

My sessions

My sessions

Component reusability

Gabriel Kim demonstrates techniques for creating design system components that adapt intelligently to different contexts. Learn how to build flexibility into your system that anticipates future needs through machine learning insights.

02:30 PM

03:50 PM

My sessions

Adaptive expression: Human creativity enhanced by AI

My sessions

My sessions

The evolution of visual design

Theo Nakamura examines how the core principles of visual design are being reinterpreted through AI collaboration. Discover how designers can evolve their creative process to produce work that would be impossible through either human or machine effort alone.

03:00 PM

04:00 PM

My sessions

Redefining discovery: Integrating AI throughout the design process

My sessions

My sessions

Product design process

Liam, Michael, and Nina share a reimagined product design process that seamlessly integrates AI at every stage. Discover how to maintain human-centered thinking while leveraging machine capabilities for better outcomes.

03:00 PM

03:20 PM

My sessions

Dynamic data: AI-enhanced visualization techniques

My sessions

My sessions

Data visualization

Victor Chen reveals how AI analysis can transform complex data into more intuitive, accessible visualizations. Learn techniques for letting machines find patterns that human designers can then translate into meaningful, actionable insights.

03:30 PM

04:50 PM

My sessions

Voice and tone in the age of AI: Maintaining brand authenticity

My sessions

My sessions

Content strategy evolution

Isaiah Williams and Zoe Martinez explore strategies for preserving brand voice when scaling content creation with AI. Learn practical approaches to establishing guardrails that ensure consistency while allowing for contextual adaptation.

04:00 PM

04:20 PM

My sessions

Automated testing: Using AI to expand your research reach

My sessions

My sessions

User testing automation

Jamie Sinclair demonstrates techniques for using AI to conduct preliminary user testing at scale. Learn when machine analysis can provide reliable insights and when human observation remains essential in the evolving research landscape.

04:00 PM

05:00 PM

My sessions

Zero translation loss: How AI is bridging design and development

My sessions

My sessions

Design-development handoff

This panel features Sophia Lee, Aria Jackson, and Nora Santiago discussing how AI tools are transforming the handoff between designers and developers. Learn about emerging practices that reduce friction and maintain design integrity throughout implementation.

04:30 PM

05:00 PM

My sessions

Ethical AI design: Tools for detecting and preventing bias

My sessions

My sessions

AI ethics in design

Aisha Johnson and Kai Yamamoto explore the critical ethical considerations in AI-augmented design. Learn practical methods for identifying potential bias in both your process and outcomes as we coevolve with increasingly autonomous systems.

09:00 AM

10:20 AM

My sessions

Collaborative intelligence: The new creative partnership

My sessions

My sessions

Keynote

Oliver Chen's keynote explores the concept of collaborative intelligence—where human intuition meets machine analysis. Discover frameworks for establishing productive partnerships with AI that enhance rather than diminish human creativity in the design process.

10:30 AM

11:30 AM

My sessions

Smart systems: Incorporating AI into component libraries

My sessions

My sessions

Design system intelligence

Carlos Mendoza and Gabriel Kim demonstrate how AI is transforming static design systems into dynamic, context-aware resources. Learn strategies for building intelligence into your components that adapts to user needs and designer intent.

10:30 AM

11:00 AM

My sessions

Motion magic: AI-powered animation creation

My sessions

My sessions

Animation workflows

Victor Chen reveals techniques for using AI to generate and refine animations that would be time-prohibitive to create manually. Learn approaches for maintaining creative control while dramatically accelerating your motion design workflow.

10:30 AM

11:50 AM

My sessions

Human-centered AI language: Crafting authentic communication

My sessions

My sessions

Content design revolution

Leila Nguyen examines how content designers can maintain authentic human connection while leveraging AI assistance. Discover frameworks for ensuring that technology enhances rather than diminishes the emotional resonance of your communication.

11:10 AM

11:30 AM

My sessions

Beyond opinions: Data-informed design critiques

My sessions

My sessions

Design critique enhancement

Elena Kowalski shares methodologies for evolving the traditional design critique through AI analysis. Learn how combining quantitative insights with qualitative human judgment can create more objective, constructive feedback loops.

11:40 AM

01:00 PM

My sessions

Representation matters: Using AI to expand research participation

My sessions

My sessions

Inclusive research methods

Fatima Hassan, Jamie Sinclair, and Aisha Johnson demonstrate techniques for using AI to make research more inclusive and representative. Learn approaches for reaching underrepresented populations and analyzing diverse feedback more effectively.

11:40 AM

12:40 PM

My sessions

Narrative intelligence: Creating cohesive brand stories with AI assistance

My sessions

My sessions

Brand storytelling with AI

This panel explores how AI is transforming brand narrative development. Thomas Nguyen, Jasmine Wong, and Riley Taylor share strategies for using machine assistance to create more cohesive, engaging brand stories across channels while maintaining authentic human connection.

11:40 AM

12:00 PM

My sessions

Smart organization: AI-powered design asset management

My sessions

My sessions

Asset management

Elena Kowalski shows how AI can transform chaotic design libraries into searchable, self-organizing systems. Discover tools and methodologies that save time while making your entire design inventory more accessible and useful.

01:00 PM

02:00 PM

My sessions

Code that designs itself: AI-assisted front-end implementation

My sessions

My sessions

UX engineering innovation

Sophia Lee, Aria Jackson, and Nora Santiago explore the coevolution of design and development through AI assistance. Learn how new tools are enabling more seamless translation from design intent to functional implementation.

01:00 PM

01:20 PM

My sessions

Small words, big impact: AI-enhanced UX writing

My sessions

My sessions

Microcopy magic

Isaiah Williams demonstrates how AI tools can help craft more effective UX writing at scale. Learn techniques for maintaining brand voice while generating and testing variations that improve user understanding and engagement

01:00 PM

02:20 PM

My sessions

Adaptive workflow: Scaling design impact with AI

My sessions

My sessions

Design ops transformation

Marcus Johnson examines how design operations must evolve to effectively integrate AI capabilities. Discover frameworks for team structure, process development, and resource allocation that maximize the benefits of human-machine collaboration.

01:30 PM

02:10 PM

My sessions

Research catalyst: Our new AI-powered research analysis tool

My sessions

My sessions

Design research platform

Fatima Hassan and Jamie Sinclair introduce a new platform that transforms how research insights are extracted, organized, and applied. See a demonstration of how machine learning can help identify patterns across diverse data sources while preserving nuanced human understanding.

01:30 PM

02:30 PM

My sessions

Beyond trends: Creating distinctive visual languages with AI support

My sessions

My sessions

Visual design innovation

Priya Sharma, Victor Chen, and Alexander Rivera share approaches for maintaining unique visual identities while leveraging AI capabilities. Discover how to use machine learning as a springboard for genuine innovation rather than trend replication.

02:20 PM

03:20 PM

My sessions

Global by design: AI-assisted content localization strategies

My sessions

My sessions

Content localization

Isaiah Williams and Layla Bennett explore how AI is transforming content localization from simple translation to cultural adaptation. Learn methodologies for maintaining brand consistency while creating authentic connections across diverse markets.

02:30 PM

03:50 PM

My sessions

Design in the age of automation: Focusing on human problems

My sessions

My sessions

Product design evolution

Elijah Washington examines how product designers must evolve as AI automates aspects of the design process. Discover strategies for shifting focus toward the uniquely human aspects of problem-solving that machines cannot replicate.

02:30 PM

02:50 PM

My sessions

Pattern recognition: Using AI to find research insights

My sessions

My sessions

Research synthesis

Jamie Sinclair demonstrates techniques for using AI to identify patterns across diverse research data. Learn how to combine machine efficiency with human interpretation to extract more meaningful insights from user research.

03:00 PM

04:00 PM

My sessions

Universal experience: AI tools for comprehensive accessibility testing

My sessions

My sessions

Accessibility innovation

Aisha Johnson and Omar Patel showcase advanced tools for identifying and addressing accessibility issues at scale. Learn how AI analysis can help create more inclusive experiences across platforms, devices, and user needs.

03:00 PM

03:20 PM

My sessions

Icon evolution: Creating cohesive icon sets with AI

My sessions

My sessions

Icon design automation

Alexander Rivera reveals techniques for using AI to generate and refine icon sets that maintain visual consistency. Learn approaches for establishing style parameters that guide machine generation while preserving creative direction.

03:30 PM

04:50 PM

My sessions

Breaking silos: AI-powered collaboration between design and marketing

My sessions

My sessions

Design-marketing collaboration

Thomas Nguyen, Riley Taylor, and Daniel Park explore how AI tools are transforming cross-functional collaboration. Learn strategies for creating more integrated workflows that preserve both design integrity and marketing effectiveness.

03:30 PM

04:50 PM

My sessions

Evidence to experience: Translating research into design with AI

My sessions

My sessions

Research-design integration

Fatima Hassan, Jamie Sinclair, and Liam Roberts demonstrate methodologies for using AI to more effectively translate research insights into design decisions. Learn frameworks for maintaining the human connection between user needs and design solutions.

04:00 PM

05:00 PM

My sessions

Living systems: Creating design systems that learn and adapt

My sessions

My sessions

The future of design systems

This panel discussion explores how design systems are evolving from static libraries to dynamic, learning systems. Carlos Mendoza, Gabriel Kim, and Kai Yamamoto share visions and practical steps for creating systems that adapt to changing needs.

04:00 PM

04:20 PM

My sessions

Beyond stock: Creating custom illustrations with AI assistance

My sessions

My sessions

Illustration enhancement

Priya Sharma demonstrates techniques for using AI tools to generate unique, on-brand illustrations. Learn workflows that combine machine efficiency with human direction to create distinctive visual assets at scale.

04:30 PM

05:00 PM

My sessions

Word craft: Our new AI-enhanced content design suite

My sessions

My sessions

Content design platform

Isaiah Williams and Layla Bennett introduce a new platform that transforms how content is created, tested, and optimized. See a demonstration of how machine learning can help generate and refine content while maintaining authentic brand voice.

09:00 AM

10:20 AM

My sessions

Design for all: Using AI to create truly universal experiences

My sessions

My sessions

Keynote

Zara Patel's keynote explores how AI can help identify and address exclusionary design patterns. Learn how machine analysis combined with human empathy can create products that truly work for everyone, regardless of ability, background, or context.

10:30 AM

11:30 AM

My sessions

Pattern discovery: Using AI to extract deeper meaning from research data

My sessions

My sessions

Research synthesis evolution

Fatima Hassan and Jamie Sinclair demonstrate advanced techniques for extracting insights from qualitative research. Learn methodologies that combine machine pattern recognition with human interpretation to identify non-obvious connections.

10:30 AM

11:50 AM

My sessions

Bridging worlds: The new designer-developer relationship

My sessions

My sessions

UX engineering breakthrough

Rafael Moreno examines how AI tools are transforming the relationship between designers and developers. Discover approaches for creating more seamless collaboration that preserves design intent throughout implementation.

10:30 AM

11:00 AM

My sessions

Dynamic personas: Using AI to create evolving user models

My sessions

My sessions

Persona development

Kai Yamamoto reveals techniques for creating persona systems that evolve based on real-world data. Learn how to combine traditional user archetypes with machine learning insights to create more accurate, useful user models.

11:10 AM

11:30 AM

My sessions

Continuous improvement: Automated design feedback systems

My sessions

My sessions

Design feedback loops

Daniel Park demonstrates frameworks for implementing automated design feedback systems. Learn how to create productive review cycles that combine machine analysis with human judgment to continuously improve design outcomes.

11:40 AM

01:00 PM

My sessions

Design for everyone: Integrating inclusive principles with AI assistance

My sessions

My sessions

Inclusive design practices

Aisha, Liam, and Nina demonstrate how AI can help designers recognize their blind spots. Learn methodologies for using machine analysis to supplement human empathy, creating more inclusive products that work for diverse audiences.

11:40 AM

12:40 PM

My sessions

Creative augmentation: How AI is transforming visual expression

My sessions

My sessions

The future of visual design

This panel discussion explores how visual designers are adapting their craft as AI tools become collaborators in the creative process. Priya Sharma, Victor Chen, and Alexander Rivera share their experiences navigating this coevolution.

11:40 AM

12:00 PM

My sessions

Beyond bullets: AI-enhanced presentation design

My sessions

My sessions

Presentation design

Riley Taylor shares techniques for using AI to create more engaging, effective presentations. Learn approaches for generating visual concepts, structuring content, and adapting materials for different audiences with machine assistance.

01:00 PM

02:00 PM

My sessions

Content at scale: Maintaining quality with AI-assisted creation

My sessions

My sessions

Content strategy revolution

Isaiah Williams, Layla Bennett, and Zoe Martinez explore strategies for scaling content production while maintaining quality and consistency. Learn frameworks for effective human-AI collaboration in content creation.

01:00 PM

01:20 PM

My sessions

Perfect contrast: Using AI to ensure color accessibility

My sessions

My sessions

Color accessibility

Omar Patel demonstrates tools for using AI to validate and improve color accessibility. Learn techniques for creating color systems that work for all users while maintaining visual appeal and brand alignment.

01:00 PM

02:20 PM

My sessions

Connected identity: Brand building in the AI age

My sessions

My sessions

Brand strategy innovation

Amara Wilson examines how brand strategy must evolve as AI tools transform content creation and distribution. Discover approaches for maintaining brand coherence across exponentially more touchpoints and interactions.

01:30 PM

02:30 PM

My sessions

Beyond components: Creating AI-aware design systems

My sessions

My sessions

Design system evolution

Carlos Mendoza, Gabriel Kim, and Kai Yamamoto share strategies for evolving design systems to work with AI tools. Learn approaches for creating component libraries that adapt intelligently to different contexts and user needs.

01:30 PM

02:10 PM

My sessions

Thought to screen: Our new AI-powered rapid prototyping tool

My sessions

My sessions

Prototyping platform

Nina Patel and Sophia Lee introduce a new platform that transforms how designers create and test interactive prototypes. See a demonstration of how machine learning can help translate concepts into testable experiences with unprecedented speed.

02:20 PM

03:20 PM

My sessions

Creative amplification: Using AI to expand marketing design capabilities

My sessions

My sessions

Marketing design transformation

Thomas Nguyen, Riley Taylor, and Jasmine Wong explore how AI tools are transforming marketing design workflows. Learn strategies for maintaining creative direction while dramatically increasing output and personalization.

02:30 PM

03:50 PM

My sessions

Immersive experiences: Blending digital and physical with AI

My sessions

My sessions

Design operations innovation

Naomi Chen examines how AI is enabling new types of immersive experiences that bridge digital and physical worlds. Discover approaches for creating cohesive multi-sensory experiences that adapt to user context and needs.

02:30 PM

02:50 PM

My sessions

Perfect translation: AI-enhanced design-to-development handoff

My sessions

My sessions

Design handoff

Aria Jackson demonstrates techniques for using AI to improve the transition from design to development. Learn workflows that reduce friction and maintain design integrity throughout implementation.

03:00 PM

03:20 PM

My sessions

Effortless motion: AI-generated UI animations

My sessions

My sessions

UI animation

Nora Santiago reveals techniques for using AI to generate and refine UI animations. Learn workflows that combine machine efficiency with human direction to create meaningful motion that enhances user experience.

03:00 PM

04:00 PM

My sessions

Responsible design: Ethical frameworks for AI integration

My sessions

My sessions

Ethical design practices

Aisha Johnson, Kai Yamamoto, and Omar Patel explore the ethical implications of incorporating AI into design processes. Learn approaches for identifying and mitigating potential harm while maximizing benefits in AI-augmented design.

04:00 PM

04:20 PM

My sessions

Authentic voice: Maintaining brand consistency with AI tools

My sessions

My sessions

Brand voice consistency

Layla Bennett demonstrates techniques for preserving authentic brand voice when scaling content with AI assistance. Learn approaches for establishing effective guardrails that ensure consistency across channels and touchpoints.

04:00 PM

05:00 PM

My sessions

Universal by default: How AI can help create more inclusive experiences

My sessions

My sessions

The future of inclusive design

This panel discussion explores how inclusive design practices are evolving alongside AI capabilities. Aisha Johnson, Omar Patel, and Nina Patel share visions and practical steps for using machine analysis to identify and address exclusion.

04:30 PM

05:00 PM

My sessions

Design impact: Our new AI-powered design analytics suite

My sessions

My sessions

Design analytics platform

Daniel Park and Elena Kowalski introduce a new platform for measuring design effectiveness through AI analysis. See a demonstration of how machine learning can help quantify the impact of design decisions on user behavior and business outcomes.